SCREW FINDING YOUR PASSION

The founder of Saavn was a music lover and grew up listening to Indian music. He saw that in western countries a lot of content especially music was going digital. But then, he noticed that in a country of a Billion people, where people are music fanatics, music was not digital. And he decided to act upon this pain point
and took South Asian content digital on their online platform to fill this gap in the market. The pain points we face in our daily lives, whether at work, at home, or in certain situations and under specific conditions, are often the best source of Need-Gap identification for new venture ideas. A Need-Gap is most of the times
driven by these very simple pain-points.